In The Looop - 04.10.2026 Edition

Where Super-Connectors Keep Their Network Alive

Author

Conrad Ruiz
April 10, 2026

In partnership with

Hello ,

Welcome to “In The Looop” by Well Aware, helping you make brand new connections and keep them alive!

Welcome back if you’ve been observing In The Looop for a while ~ thank you for sticking with us!

If you’d prefer a text-only version of this newsletter, you may read it here.

That said, we present this week’s 5 thoughtful relationships that we know by heart: Relationships that sparked real conversations, opportunities, and ideas worth knowing about.

Susie Schaefer helps entrepreneurs, coaches, consultants, and thought leaders independently publish books that build their brand, expand their reach, and support a larger mission. Find out more on her website.

She is looking to connect with entrepreneurs and thought leaders who have meaningful stories or messages to share.

Introductions to spiritual leaders, health and wellness coaches, and industry experts interested in publishing a book would be valuable.

Marsha Presnell (Spiritual Sage Coaching) helps business owners manage their finances through bookkeeping while also acting as a supportive advisor for those who struggle financially.

She is looking to connect with breweries and tap houses, where she already has relevant client experience.

Introductions to business owners or operators in the beer-making space would be valuable.

Matthew Brenner helps martial arts dojo owners improve profitability through specialized consulting, drawing from his own experience as a former dojo owner. Find out more on his website.

He is looking to connect with martial arts school owners and operators.

Introductions to dojo owners or those connected to the martial arts business community would be valuable.

Sorin Bica helps individuals reduce alcohol consumption through his company, Club Soda Club, which promotes choosing non-alcoholic options in social settings.

He is looking to connect with people interested in healthier lifestyle choices and alternative drinking habits.

Introductions to individuals, communities, or businesses aligned with alcohol-free or wellness-focused initiatives would be valuable.

Kathryn Rowell helps businesses reduce costs through Schooley Mitchell and also supports healthcare providers by recovering unpaid insurance claims through her work with Stryde.

She is looking to connect with business owners seeking cost savings and medical providers dealing with underpaid claims.

Introductions to companies needing cost reduction or healthcare organizations needing billing support would be valuable.

Well Aware helps founders stay on top of operations without risk - fractional admin and finance support, start small, scale as needed.

We are looking to connect with finance operations firms ~ (CFOs, Accounting Firms, Financial Advisors) who sometimes meet bookkeeping administration (AR, AP, Collections, Line Item Categorization, Monthly Reconciliations) prospects below their minimum gross revenue threshold, and want a trusted referral partner to send those disqualified leads / prospects to. 

Referral fees and long-term growth opportunities are included for partners who help these prospects.

Find out how »HERE.⬀

Introductions to financial firms you know and trust would be appreciated.

We are still looking to connect with business coaches who see founders struggling to delegate and want a trusted referral partner.

Find out how »HERE.⬀

Introductions to coaches you know and trust would be appreciated.

Want to see more relationships in action? ~➤ Check out past editions in the In The Looop Network Archive.

Know someone who would benefit? ~➤ Forward this email to them so they can stay In The Looop!

Stay connected with us on LinkedIn ~➤ Like, comment, and share our latest post to help spread the word.

Part of this newsletter is brought to you by our sponsors.

Learn more about the ads and how they support our work below.

700+ teams have Viktor reading their Google Ads every morning.

Your media team opens Slack at 8am. There's a cross-platform brief in #growth: Google Ads spend vs. ROAS, Meta CPA by campaign, Stripe revenue by channel. Viktor posted it at 6am. Nobody asked for it.

Last week, one team's Viktor caught a spend spike at 2am on a broad match campaign and flagged it in Slack: "CPA up 340%. Recommend pausing and shifting budget to the top two performers." That would have burned $3K by morning. The media buyer woke up to a problem already handled.

Your strategist reviews spend trends. Your account manager checks revenue attribution. Same Slack channel, same colleague, before anyone's first coffee.

Google Ads, Meta, Stripe. One message. No Looker, no Data Studio. Anomaly detection runs around the clock. Cross-platform reporting runs on autopilot.

5,700+ teams. SOC 2 certified. Your data never trains models.

"Viktor is now an integral team member, and after weeks of use we still feel we haven't uncovered the full potential." — Patrick O'Doherty, Director, Yarra Web

That’s a wrap for this week!

Your network is only as strong as the relationships you maintain. 

In The Looop by Well Aware keeps those connections active and visible, giving every introduction a real chance to become something meaningful.

Grateful to have you in the Well Aware community!

Until the next intro,

Conrad