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- In The Looop - 02.26.2026 Edition
In The Looop - 02.26.2026 Edition
Where Super-Connectors Keep Their Network Alive
Conrad Ruiz
February 26, 2026
Hello ,
Welcome to “In The Looop” by Well Aware, helping you make brand new connections and keep them alive!
Welcome back if you’ve been observing In The Looop for a while ~ thank you for sticking with us!
If it’s your first time, here’s how to get the most out of this newsletter.
That said, we present this week’s 4 thoughtful relationships that we know by heart: Relationships that sparked real conversations, opportunities, and ideas worth knowing about.
 | Crystal Petry helps nonprofits win grants and build lasting funding strategies through expert writing, coaching, and training. Find out more on her website. She’s looking to connect with Executive Directors or founders of small to mid-sized nonprofits pursuing grants without a dedicated strategist, especially those preparing for growth and seeking $50K+ in funding. Introductions to leaders in nonprofits who fit this profile would be especially valuable. Crystal is happy to provide a short overview blurb for easy forwarding if needed. |
Derek Hobbs of GradSpecs, LLC helps businesses design and deliver enterprise platforms that are fit for purpose, fit for use, and built to last. He is looking to connect with founders, executives, and operators in regulated or high-stakes industries who need stable, auditable, and ROI-driven software platforms. Introductions to professionals managing complex operational systems, compliance-heavy environments, or precision-critical workflows would be especially valuable. |  |
 | Stephen Edwards helps lead the growth of a premium tea brand through his company, Keha Wellness, with a focus on expanding into larger retail opportunities. He is looking to connect with Consumer Packaged Goods (CPG) experts, retail distribution advisors, and wellness practitioners in Southeast Florida and New York. Introductions to professionals who can support retail expansion, distribution partnerships, or acupuncture referral relationships would be especially valuable. |
Rick Leander of LFB Holdings helps leaders and entrepreneurs make better decisions by spotting patterns, identifying inconsistencies, and offering a devil’s advocate perspective. He’s looking to connect with founders, executives, and business leaders seeking objective feedback, behavioral insights, and strategic clarity. Introductions to professionals aiming to refine decision-making, improve organizational alignment, or navigate growth challenges would be especially valuable. |  |
Well Aware helps founders stay on top of operations without risk - fractional admin and finance support, start small, scale as needed.
We are looking to connect with finance operations firms ~ (CFOs, Accounting Firms, Financial Advisors) who sometimes meet bookkeeping administration (AR, AP, Collections, Line Item Categorization, Monthly Reconciliations) prospects below their minimum gross revenue threshold, and want a trusted referral partner to send those disqualified leads / prospects to.
Referral fees and long-term growth opportunities are included for partners who help these prospects.
Introductions to financial firms you know and trust would be appreciated.
We are still looking to connect with business coaches who see founders struggling to delegate and want a trusted referral partner.
Introductions to coaches you know and trust would be appreciated.
Want to see more relationships in action? ~➤ Check out past editions in the In The Looop Network Archive.
Know someone who would benefit? ~➤ Forward this email to them so they can stay In The Looop!
Stay connected with us on LinkedIn ~➤ Like, comment, and share our latest post to help spread the word.
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That’s a wrap for this week!
Your network is only as strong as the relationships you maintain.
In The Looop by Well Aware keeps those connections active and visible, giving every introduction a real chance to become something meaningful.
Grateful to have you in the Well Aware community!
Until the next intro,
Conrad
WE’RE ALWAYS LOOKING TO CONNECT WITH
Executives who struggle to keep a system for organizing and performing on meeting notes, action items, and projects
Business developers and sales reps who consistently miss follow-ups with important relationships
Solopreneurs who’d gladly buy back even one hour a week with the right kind of virtual assistant
